He added, “I think it’s going be really, really hard to push something like this in rural America as a market.”īut the cell-cultured meat industry has made significant strides in recent years. “I have talked with people - and I come from a fairly rural area - and folks are just appalled, and it’s not even funny.” “I think the public is very skeptical of the product,” Meredith said. People are interested in knowing about the origin and makeup of their food now more than ever before, he said, and legislators wanted to ensure labels are clear. Michael Meredith, a Republican who sponsored the measure. The cattle industry in Kentucky is extremely important to the economy, said state Rep. Kentucky’s 2019 law deems a food misbranded if it is labeled as meat but contains cultured animal tissue. A Michigan labeling measure remains in committee. This year, Iowa considered a bill to prohibit lab-grown proteins in public schools, but it didn’t pass. In 2020, Oklahoma enacted a law giving state officials the authority to enforce meat labeling practices.
The products also must state that they are “made from plants,” “grown in a lab” or a comparable disclosure.Īrkansas, Kentucky, Mississippi, Montana, North Dakota, South Carolina, South Dakota and Wyoming enacted similar legislation the following year. Such products marketed in Missouri as meat without the words “plant-based,” “veggie,” “lab-grown,” “lab-created” or a similar phrase before or after the product’s name may be referred to a county prosecutor and the attorney general for potential violations, according to a memorandum from the state. In 2018, Missouri became the first state to pass legislation requiring different labeling for traditional meat versus products not derived from livestock or poultry. The Texas Farm Bureau, an advocacy group of farmers and ranchers, had listed the bill as one of its legislative priorities this year. 1, cultivated products in Texas must include the term “cell-cultured,” “lab-grown” or similar wording on packaging near the name of the product, in type at least the same size as the text around it. Texas passed the most recent bill, signed into law by Republican Gov. Under a USDA agreement, UPSIDE Foods and GOOD Meat, as well as the latter’s manufacturing partner JOINN Biologics, will sell their products with the label “cell-cultivated chicken,” while the department develops further labeling rules.īut some states are imposing their own additional requirements. But, pushed by the cattle and poultry industries, more states are defining what can be sold to consumers as “meat” and are requiring prominent labels on products cultured in labs. While it may be years before lab-grown meat is available at grocery stores, a handful of states are tightening rules on labeling the new food, which is produced by growing cells acquired from living animals into muscle tissue.Ĭonsumers interested in sustainable foods that avoid the slaughter of animals are driving the growing industry. Department of Agriculture gave final approval for a few California-based companies to begin selling lab-produced chicken across the country. restaurants have begun serving laboratory-grown chicken, spurring long wait times for reservations by diners curious to taste it. "They instantly create a more premium feel that better reflects the taste, richness and quality of the beer, bringing out the tasting notes as a nod to the craft category and making the brand feel more accessible, cool, and current.Updated: SeptemPublished: September 10, 2023Ī woman shops for chicken at a supermarket in Santa Monica, California, on Sept. "These changes pack a punch when it comes to the central aim of bringing the Badger brand proudly to the fore," says Rich Robinson. The result is a playful menagerie of characters that sit somewhere between Beatrix Potter and Bojack Horseman. And underpinning these design choices are the endearing illustrations by Bob Venables.Īcting as a shorthand for the balance between tradition and modernity that Robot Food was aiming for, these illustrations see animals like ferrets, hares and badgers reimagined with unique personalities. Tidier fonts – including a headline Poppin, Bicyclette and Bernino Sans in support – tie the brand together with a sense of clarity. A palette of bold colours creates the sense of a cohesive family of flavours while also communicating their taste. Even a quick glance at Badger's new identity reveals how it does things differently.
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